When it comes to brand marketing, messaging has an important role to play. While marketers are using fancy apps and other digital marketing tools, many are overlooking the ability of SMS to drive users through the cheap and universal SMS channel.

Both short codes and bulk SMS have been the mainstay of mobile marketing and mCommerce for over a decade. Even with the advent of smartphones, new communication channels and new payment systems SMS still is a key Player for Marketing & Brand Development

What makes SMS Marketing the preferred solution? The answer is, in short, that nothing comes close in terms of immediacy, speed, discretion and most of all, universality. Everyone has SMS and everyone knows how to use it.