Digital Marketing

What is Digital Marketing ? Digital Marketing refers to the promotion of products or brands via one or more electronic channels. Although many people associate Digital Marketing channels with the internet, other channels like SMS or Text messaging, Voice Messaging, Instant Messaging, Mobile App Communications and pod cast etc. may be deemed as part of Digital Messaging. Channels like streaming Video, Streaming Audio, and Internet Radio etc. may also be termed as part of Digital Marketing Channels

Why Digital Marketing is Superior to Traditional Channels of Marketing ?

The real power of Digital Marketing is the ability for Marketers to monitor what is being viewed, how often it is viewed, how many times it is viewed etc. This really paves way for Targeted Marketing that can target specific Segments, or specific Markets. This in turn helps optimize marketing budgets and consumer reach. Why SMS Text Messaging ? SMS or Text Messaging is one amongst the most powerful Channel because of its Instant reach and more than 90% probability that the message is almost instantly read, in addition to low cost